Starting in 1969 McDonald’s restaurants began displaying the number of hamburgers sold on its “golden arches” signs. They would change the number every time another 5 billion mark was passed. “20 billion sold…25 billion sold…30 billion sold.” It’s probably no accident that this bold “proof” advertising happened simultaneously with McDonald’s most phenomenal period of growth. The 1970s. Who can argue with a number like “45 billion sold”, right? And for the on-the-go Americans of the 1970s, when fast service and convenience was of McDonald’s a “no brainer” decision. It practically made their on-the-road dining choice for them. Why not go where billions and billions have gone before? How can you possibly go wrong? And now they’ve sold so many burgers that the signs just say “Billions and Billions Sold.” That’s the importance of proof in marketing. MTTB has been able to accomplish similar results in online marketing with over $20,000,000 in commissions. To get access to a free video to check out
Day: June 19, 2016
Are You The Ant Or The Grasshopper?
“Never waste your time. Always be prepared for the days of necessity.” -Johora Papri Keep this in mind when you find yourself with free time on your hands. Every minute that you have is precious, so you want to use your time wisely for when tough times may come up. When you choose to waste you time, you waste money, opportunity, ideas, and a lot of other things that can be of benefit to you when such times come, but now they are not there because you wasted the chance to acquire them. In watching the video, The Ant and the Grasshopper, it reminds me of my wife and I. I do find myself as the ant who uses every minute to find ways to plan, acquire, and make things happen in anticipation for whatever life brings. My wife, the grasshopper, will take frequent breaks and do not feel the need of preparing and storing for anything. The beauty of
Are You The Passenger Or Driver Of Your Life?
“There are two primary choices in life; to accept conditions as they exist, or accept the responsibility for changing them.” -Denis Waitley Keep this in mind when you are faced with situations that leave you with these two options. In choosing to accept conditions as they exist, you are allowing for other people and things to dictate what happens in your life while you take a passive and helpless stance. When you do that, you become a spectator to the point that you never know when you should step in to take control of your life. When you do accept your role as the person that must change the conditions, you go from allowing other people and things to take control of your life to you being the one that makes the moves and changes things in your life for the better. That will make you feel like the driver of your life versus being a passenger. I remember prior